THE BIZ WIZ

What are some of the essentials for an effective Web site and other means for marketing my business on the internet?

1. Easy access to information. Give visitors as many paths to information on your site as possible.

2. Provide your contact information. This includes phone, fax, e-mail, mailing address, etc.

3. Optimize your site with the appropriate Meta tags. Each web page contains hidden information that can be found by search engines. Some important Meta tags to include are the title, description and keywords that most people searching for your product or service are likely to use. Having the right set of Meta tags will make your web site much easier to catalog for search engines.

4. Utilize social marketing sites such as Facebook, MySpace, LinkedIn or Twitter and make connections.

To learn more about “Internet Marketing Basics,” attend the SmallBizU Workshop taught by Allen Guthier of Guthier Enterprises on July 21, from 8:30 a.m. - 12:00 p.m. at the SFC CEID. Space is limited to the first 20 people registered, so sign up today! To register please visit www.gainesvillechamber.com and click on “Events & Issues,” “SmallBizU Workshop.”

If you have a question for The Biz Wiz, please e-mail or call Tim Ledvina at tim@gainesvillechamber.com or 352.334.7105 x323.