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UX: Gainesville – Designing a City for the People

UX: Gainesville – Designing a City for the People

The Community Foundation of North Central Florida recently announced a collaborative partnership with The Blue Ribbon Advisory Committee on Economic Competitiveness and IDEO, an award-winning global design and innovation consultation firm. The initiative, currently dubbed UX: Gainesville, will focus on creating a more service-oriented, user-centered approach to city government. “UX ,“ an acronym for the term user-experience, involves a person’s behaviors, attitudes, and emotions about using a particular product, system or service. UX Gainesville’s projected start date is August 6, 2015.

The Blue Ribbon Advisory Committee is led by Chairman Mitch Glaeser, who also is the Chamber Board of Directors’ Immediate Past Chairman. Anthony Lyons serves as the Committee’s Executive Director. The Committee’s goal is to make Gainesville more competitive, and the best place to live and do business in the State of Florida. The committee’s primary responsibility is to study, research, evaluate, and make recommendations to the City Commission concerning changes to City regulations, organization, processes, technology, and staffing to improve the City’s business environment and to also enhance the resident experience.

Funding for UX Gainesville has been generously provided by several philanthropic individuals in the community as well as area organizations including the University of Florida, the Builders Association of North Central Florida, the Gainesville Community Redevelopment Agency, the Gainesville Area Chamber of Commerce, the Council for Economic Outreach, UF Health Shands, and the Gainesville/Alachua County Association of Realtors.

Headquartered in San Francisco, IDEO takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. They have worked with technology powerhouse Apple, designing their first mouse, reinvented The North Face Brand, and recently developed an initiative to help the city of Dubai create a strategy to attract and grow both start-ups and new businesses.

For more information, please follow UX:Gainesville on social media @uxgainesville or contact Kelly Thompson at 352-393-8691.

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