5 Things Every Startup Must Know About the Market

5 Things Every Startup Must Know About the Market 

Many entrepreneurs have great ideas for starting a business, but fail to take into consideration key elements of the marketplace. This month at the Santa Fe Center for Innovation and Economic Development, Dr. Cris Johnsrud will discuss the five most important things every entrepreneur must know about his/her startup’s potential customers, competitors, and where the idea fits within the competitive landscape. On Oct. 9 from 10 a.m. to 12 p.m. in room DB125, she will introduce you to tools such as the category map, market fishbone and other means to understand what market segments are the best matches for your product or service.